Social media is emerging at a rapid pace and is becoming more appealing to big and small businesses through the use of web-based technologies to reach consumers through the Internet. Failte Ireland recently held a very successful Social Media Training Course at Avondhu Blackwater Partnership with 18 people participating from various aspects of the tourism industry.
The course was designed to give participants a good understanding of the most popular and useful tools for the tourism industry such as Facebook, LinkedIn, Twitter and Blogging. The course was delivered by Ian Cleary, Co-founder of RazorCoast, with over 20 years experience working in the technology industry and helping companies get value from working online.
Social media usually center on efforts to create content that attracts attention, generate online conversations, and encourage readers to share it with their own social networks. As social media continues to grow, the ability to reach more consumers globally has also increased. This means that businesses are now able to reach a broader range of consumers.
Social media has become the new “tool” for effective business marketing and sales and is distinct from industrial or traditional media, such as newspapers, television, and film. It is also relatively inexpensive and is easily accessible to anyone with internet access, opening doors for organisations to increase their brand awareness and facilitate conversations with their customers.